Small Wins Deserve BIG Rewards

Art Direction • Copywriting • Design

Gen Z is stepping into adulthood, and let’s be real, it’s tough. But every small win deserves a big reward. Subway’s Footlong Cookie is the ultimate trophy for life’s little victories.

Unconventional Billboards designed to look like giant cookie-shaped trophies spread buzz about the cookie.

These TikTok ads are styled like an over-the-top awards show celebrating everyday achievements with the cookie as the prize.

Limited-edition packaging features a printed trophy with a space to write your own win. Whether you woke up on time or finally did your laundry, you earned it.

Previous

Pickle People
Next

Wear Your Masterpiece