The Purple Web NYC Takeover

Art Direction • Design

Gen Z and Gen Alpha may have missed out on Yahoo at its peak, but its back and cooler than ever. Yahoo’s having a second prime through an exclusive microsite called the purple web...

*Collaborative project with Alyssa Barker

Here’s how you access it:

First, Yahoo places hundreds of secret codes all over The Big Apple.

But here’s the catch:
Each code only works once, so you have to act fast.

Once you collect a code, hop on Yahoo, and a series of glitches will help guide you to The Purple Web, a hidden microsite only accessible within the Yahoo browser.

It features wacky gifs and silly games that change according to what’s trending irl.

After a week of exclusivity, the top-secret codes go live on social media, unlocking The Purple Web to everyone.

Small Wins Deserve Big Rewards

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