The Beauty Trap
Art Direction • Copywriting • Design
Beauty ads have been messing with girls’ self-esteem for decades, and social media has only made things worse by spreading wacky new trends at lightning speed. The issue? They feel totally normal when you're scrolling. Dove is pulling these trends off the screen and into real life to show how absurd they really are.
Huge OOH Ads that force the viewer to come face-to-face with the ridiculousness of these trends.
Disruptive, guerilla-style short-form videos that address the problem at the source: social media.
*Original Tiktoks from @kayla.ryann @sophie.dolce and @tinaprokas